Google Series: Using Google Analytics
|Title: Google Series: Using Google Analytics
Presenter: Courtney Khademi, Google
Date: SEMA Webinar, August 4, 2011
Duration: 1 hour
You’re investing a lot of time and resources into your online marketing efforts. You’ve got landing pages, key words, videos, social networking, online ads. But at the end of the day, are you hitting your goals? How much of your efforts are translating into conversions and ultimately sales? Are you using the best possible data? Join Google staffer, Courtney Khademi, as she does a walk-through of Google Analytics, a powerful and free tool that can give you insight into your web traffic and evaluate your marketing effectiveness.
During this session, Courtney will walk through the key features of Google Analytics and how to use them to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites.
Since joining Google, Courtney’s work has focused on partnering with Google’s clients on the strategic development of their online advertising. She specializes in Google Analytics and its application to the optimization of search engine and display marketing. Metrics are essential to the success of your company’s online efforts.
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