SEMA Social Media Course

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Module 1:Social Media Foundations (30 minutes)
Presenter: Hallie Janssen, Anvil Media, Inc.
Date: April 8, 2011

To access Modules 2-6, please enroll as an SEI eLearner

  Module 2: Social Media Channels Overview: Current Landscape
Duration: approx. 1 hour
  Module 3: Social Media Strategy
Duration: approx. 1 hour
  Module 4: Social Media Implementation
Duration: 1 hour, 5 minutes
  Module 5: Who Manages Social Media Within Your Organization?
Duration: 30 minutes
  Module 6: Measuring Social Media Efforts
Duration: 47 minutes
  EXERCISES: Measuring Social Media ROI
Duration: 19 minutes

Your customers are actively participating in social media. With more than 500 million users on Facebook , 200 million on Twitter and 100 million on LinkedIn, isn't time you learned how social media could help expand your reach, increase brand exposure and drive revenue? As marketers continue to allocate more of their budget to social media, there is also an increasing demand to hire social media marketing professionals. The SEMA Education Institute (SEI) has collaborated with subject-matter experts to develop this comprehensive 6 MODULE social media training course. It is designed to show you how to leverage social networks, implement monitoring tools, strategies, tactics and best practices to grow your business.

What you'll learn:

  • How to be a part of the conversation, social media marketing foundations, as well as latest statistics, benefits, and recent case studies.
  • Reputation management and how to listen to your target market, providing high-quality customer service.
  • How to market on key social media sites, such as Facebook, Twitter, LinkedIn, and YouTube
  • How to conduct a social media audit and uncover gaps and opportunities. Integrate and execute effective social media campaigns to increase brand awareness and drive sales.
  • Understand how social media can be used to aid marketing objectives, including advertising, search engine optimization, public relations, and reputation management.
  • How top companies have created employee guidelines and how you can develop a business culture to support social media.
  • Develop practical strategies to position your brand and generate leads.
  • Utilize tools and tactics that will help you measure engagement and ROI.
  • How to manage your own brand and develop a personal social graph that can help you win business or get hired.

ENROLL as an SEI eLearner to keep track of your completed courses and transcripts.

QUESTIONS? Contact Byron Bergmann, Education Coordinator, 909-378-4849 (8:00 am to 5:00 pm Pacific) or
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