Email Marketing 201

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Course Description
play video download pdf Title: Email Marketing 201
Presenter: Michael Kelly, ClickMail Marketing
Date: SEMA Webinar, July 21, 2011
Duration: 1 hour, 28 minutes

Year after year, email continues to be a powerful marketing and sales tool with a high return on investment. You’ve mastered the fundamentals but now you want to take your email campaigns up another notch---and fully leverage this important medium.

Join Michael Kelly, ClickMail Marketing, for this SEMA Education Institute webinar as he discusses more advanced email techniques. Michael brings more than 20 years experience in the telecommunications and messaging industries and is one of the founders of ClickMail. During this session Michael will discuss:

  • Life-cycle and drip-marketing email strategies
  • Integrating email with social media
  • White lists, black lists and other considerations
  • Email for mobile phones
  • Smart strategies for A/B split testing

Don’t miss this opportunity to expand your knowledge and take your email marketing efforts to the next level.

QUESTIONS? Contact SEMA Customer Service, 909-610-2030 (8:00 am to 5:00 pm Pacific) or email us.
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