Industry Trends: Who’s Your Target Consumer?

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play video download pdf Title: Industry Trends: Who’s Your Target Consumer?
Presenter: Gavin Knapp, SEMA Market Research
Date: SEMA Webinar, June 7, 2012
Duration: 1 hour

Who is your target consumer? What motivates them to buy aftermarket
parts? SEMA-member companies have asked for more information on
specialty-equipment consumers. This year, we kicked off the first in
a series of projects designed to uncover and profile sub-groups of
consumers within the SEMA market. The SEMA Consumer Segmentation
Study surveyed 3,000 consumers who purchased accessories to explore
their motivation for modifying. New “consumer segments” will be
presented to help companies target potential customers by knowing
what they are looking for from the industry (not just by the car
they drive).

Join the SEMA Education Institute (SEI) and Gavin Knapp, senior
manager of SEMA’s Market Research Department, for a webinar powered
by the SEMA Businesswomen's Network (SBN) that will highlight the
results of this recent study. During this session you will learn

• New SEMA consumer segments
• Motivations for accessorization
• How vehicle targets match consumer segments
• Accessories and modifications desired by consumer segments
• Consumer segment profiles

In today’s competitive marketplace, you can’t afford to get it
wrong. Join Knapp to learn more about the consumers who buy

QUESTIONS? Contact SEMA Customer Service, 909-610-2030 (8:00 am to 5:00 pm Pacific) or email us.
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