Industry Trends: How Accessories Influence New Car Sales

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play video download pdf Title: Industry Trends: How Accessories Influence New Car Sales
Presenter: Gavin Knapp, SEMA
Date: SEMA Webinar, March 31, 2011
Duration: 1 hour

The Specialty Equipment Industry and New Car Dealers: A Winning Combination. A new research study commissioned by SEMA shows that accessories can influence over a million new vehicle purchase decisions every year. This study provides insights into how new vehicle buyers view accessorization and how this affects their car buying experience.

Join Gavin Knapp, Senior Manager of SEMA’s Market Research Department as he highlights results from a recent study. Learn the:

  • Effect of accessory availability of new car sales decisions
  • Effect of accessorized vehicles on new car sales decisions
  • How enthusiasts can become evangelists for auto brands
  • Opportunities for dealers to sell more vehicles
  • Opportunities for specialty equipment sales through dealerships

Don’t miss this opportunity to hear the latest findings and understand their potential impact on your business.

QUESTIONS? Contact SEMA Customer Service, 909-610-2030 (8:00 am to 5:00 pm Pacific) or email us.
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