Focus on the Customer: Handling Objections

Course Description
Title: Focus on the Customer: Handling Objections
Presented by: the SEMA Education Institute
Duration: approx. 35 minutes

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Dealing with customer attitudes in a selling situation can be the biggest challenge for new and experienced sales people alike. How you deal with customer objections, in fact, will often determine if you close the sale----or lose it! Great sales people know that handling objections effectively is a critical step in the sales process---and a skill that can be learned by anyone.

Solid product knowledge is critical for success in selling. But product knowledge alone won’t make you an expert sales person. That’s why the SEMA Education Institute (SEI) has developed this 35-minute course, “Understanding Customer Attitudes: How to Handle Sales Objections.” You’ll learn to identify different types of customer attitudes and objections. And through expert examples and demonstrations, you’ll practice effective techniques to answer different customer objections—and close more sales!

The “How to Handle Objections” course is a must for those new to sales---and a great review for experienced sales pros. Designed by professional educators and sales experts, this course provides straight-forward techniques, examples, tips and tools that will help you confidently manage customer attitudes and objections---the key to sales excellence.

ENROLL as an SEI eLearner to keep track of your completed courses and transcripts.

QUESTIONS? Contact SEMA Customer Service, 909-610-2030 (8:00 am to 5:00 pm Pacific) or email us.
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