SEMA Education Institute Online - Customer Service & Sales

Fuel Your Sales with Better Product Data: An Introduction to the SEMA Data Co-op
Jim Graven, SDC Director of Membership

411 Customer Service: 8 Words that can Kill the Deal
Nancy Friedman, The Telephone Doctor

10 Ways to Better Product Development-The SEMA Garage Industry Innovations Center
Mike Spagnola, SEMA OEM and Product

So, You Want to Be in Pictures? A Guide to Product Placement in Film
Mark McFann, Cast a Long Shadow

Opportunities for Growth: Working with the Top Auto Manufacturers, Powered by PRO
Dave Lalain, VP of Commercial Development for AIAG

Twenty Ideas in Twenty Minutes - Driving Business Growth & Fueling High Performance: How to Create a Sales-Service Excellence Culture
Christine Corelli, Christine Corelli and Associates

Attendee Webinar: Are You Ready for the SEMA Show?
Tom Gattuso, SEMA; George Lathouris, Keystone Automotive Operations, Inc.

Exhibitor Series: Develop a Pre-Show Marketing Plan Guaranteed to Make your SEMA Show a Success
Chuck Schwartz, ConvExx; Tom Gattuso, SEMA

Fuel Your Sales With Better Product Data
SEMA Data Co-op Executive Team

Capture Your Competitors' Customers and Keep Them
Christine Corelli, Christine Corelli & Associates, Inc.

Retail Sales: Make The Most Out of This Year's Holiday Season!
Bob Negen, WhizBang! Training

The Psychology of Search & The Findability Formula: What is Really in the Mind of the Online Searcher?
Heather Lutze, Findability Consulting

Get More From Your Crew Using Four Personality Styles
Bob Phibbs, The Retail Doctor

Effective Mobile Marketing
John McPhee, Formic Media

Pinterest: The Basics and Beyond
Natalie Carmolli, WhizBang! Training

21 Super Sales Tips
Nancy Friedman, The Telephone Doctor

PR Primer: Promoting Your Brand in the Digital Age
Dan Kahn, Kahn Media

Take Your SEO to the Next Level
Leisa Hall, Anvil Media, Inc.

How Fit is Your Customer Service
Steve Ferrante, Sale Away, LLC

The Road to Customer Service Excellence: From the Mom & Pop Store to The Nordstrom Way
Robert Spector, Robert Spector Consulting

2011 SEMA Show Education Days
Powersports Dealer Tracks

2011 SEMA Show Education Days
Customer Service & Sales Solutions

Focus on the Customer: Handling Objections
the SEMA Education Institute

WTC Special Edition of In-GEARS: Handling Objections
SEMA Wheel & Tire Council (WTC) and SEMA Education Institute (SEI)

WTC Special Edition of In-GEARS: Sales Training Reference Guide
SEMA Wheel & Tire Council (WTC) and SEMA Education Institute (SEI)

The Art of Selling Through the Knowledge Exchange Process
Dick Dixon, California State University at San Bernardino

10 Steps to Making Marketing and Sales Best Friends
Kevin Joyce, MarketSource

21 Great UNEXPECTED Customer Service Tips
Nancy Friedman, The Telephone Doctor

Sales Strategy: Create Your Competitive Advantage
Chuck Udell, Essential Action Design Group

Getting Your Data House in Order: Application Data Standards
Gigi Ho, Digital Performance

Successful Negotiations: Understanding Competitive and Collaborative Tactics
Dr. Frank Morgan, Morgan Associates

Boost Profitability with Proper Product Data
Scott O’Toole, RPM Data Services

Servicing the Next Generation of Tire Pressure Monitoring Systems
Kevin Rohlwing, Senior Vice President of Training, Tire Industry Association

The Nordstrom Way to Customer Service Excellence
Robert Spector, Author of The Nordstrom Way

Selling Has Nothing to Do With Selling
Rick Farrell, Tangent Knowledge Systems

Dale Carnegie’s How to Sell Like a Pro! Part II
Eric Ruckle, Dale Carnegie

Dale Carnegie’s How to Sell Like a Pro! Part I
Richard Bonar, Dale Carnegie

Turbocharge Your Telephone Effectiveness
Peter Bellanger, The Call Coach

Correlating Parts Service to Customer Wants & Needs
Gary Naples, Freelance Associates, Inc.

How to Deliver World-Class Parts Service
Gary Naples, Freelance Associates, Inc.

How Manufacturers Can Communicate More Effectively with Distributors and Customers
Walter Vaughan, Steele Rubber Products

Think About It… Value Added Selling
Kris Walker, MAAP, University of the Aftermarket

Category Management: A Systematic Way to Increase Sales
Bill Morgan, The Partnering Group

QUESTIONS? Contact Byron Bergmann, Education Coordinator, 909-378-4849 (8:00 am to 5:00 pm Pacific) or

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