Boost Profitability with Proper Product Data

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play video download pdf Title: Boost Profitability with Proper Product Data
Presenter: Scott O’Toole, RPM Data Services
Date: SEMA Webinar, August 12, 2010
Duration: 1 hour

No one can afford to lose sales, but many companies miss out on profitability by not following one simple procedure: ensuring that they offer customers complete and informative product information. Properly presented product data can boost a company’s image, increase sales, lower product return rates and improve product exposure. Scott O’Toole, principal and founder of RPM Data Services, is a 28-year veteran of the performance and OEM industry. In his revealing new SEMA webinar entitled “Boost Profitability with Proper Product Data,” O’Toole will explain in easy-to-understand language how using the standardized product format (PIES) will help your company sell more parts. Topics include:

  • Essential product information
  • Crucial quality and accuracy
  • Bad information that causes big problems
  • How to populate and share data
  • Benefits of using proper data

O’Toole is a well-known industry author and speaker, and his company is a leader in the field of product data solutions, concentrating on high-performance and racing aftermarket parts distribution. This webinar is powered by the SEMA Business Technology Committee (BTC).

QUESTIONS? Contact SEMA Customer Service, 909-610-2030 (8:00 am to 5:00 pm Pacific) or email us.
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