||Title:Fuel Your Sales With Better Product Data
Presenter: SEMA Data Co-op Executive Team
Date: SEMA Webinar, March 28, 2013
Duration: 1 hour, 5 minutes
How far will an engine go without fuel? How many sales will you make if buyers can’t find your products?
You may have built the most “high-performance” company website or eCommerce site, but if you don’t have the right “fuel”—or product data—you’re not going to get very far.
How does data affect your sales? How can you boost your profits and expand your market reach? Through standardized product data. Join the SEMA Education Institute (SEI) and the SEMA Data Co-op (SDC) team and learn how the SDC program works through a system demonstration.
The SDC team has extensive experience in B2B and B2C sales, marketing, eCommerce, data distribution and data management. They will show you how to use the SDC platform. During this session they will:
• Give an overview of the online user interface and take a tour of SDC features and functionality
• Learn how to upload new products, update current products, and validate product data to industry standards
• Review how to schedule downloads, review current member listings, and manage data feeds
One thing is certain—there is no more business as usual! The future is arriving at a faster pace than ever before, and the SDC team will show you how to take control of your product data to meet the needs of today and tomorrow.