SEMA Member News -- March/April 2009PRO PRO Membership Benefits Can Help Businesses Stay Competitive in 2009 Valuable networking events and marketing tools are available from PRO, including seminars; project-vehicle activities; voluntary codes of recommended business practices for manufacturers...

In a letter to President Barack Obama, the Specialty Equipment Market Association (SEMA) applauded recent initiatives by the Administration to rebuild the U.S. auto industry, but opposed inclusion of a vehicle scrappage program as part of the solution.

SEMA Member News -- March/April 2009 SPC Street Performance Council Focus Panels By Tyler Tanaka Jim Spoonhower, SEMA vice president for market research and information, conducted a recent SPC focus panel. Information about upcoming panels as well as the results of past research are available on the...

SEMA Member News -- March/April 2009NewsAssociation Staff Gets to Know California Pony Cars Inc. California Pony Car owner and founder Ray Harrington (left) and general manager Tony Gonzalez were presented with a certificate of appreciation from SEMA staff members who visited the company’s...

SEMA Member News -- March/April 2009TORA Tools, Programs and Reference Materials Provide Benefits This Tundra Workforce Truck from A.R.E. was on display in the TORA booth at the 2008 SEMA Show. It is a prime example of how a truck can be outfitted with aftermarket products and marketed as a...

SEMA Member News -- March/April 2009MPMC New Program Helps Create Motorsports Fans Jeff Behrent, vice president of Behrent’s Performance Warehouse, said that his wife and children took part in the Take a Friend to a Race program, and the result was several new and committed motorsports fans. A few...

SEMA Member News -- March/April 2009 MRC Spring Brings New Opportunities; Webinar Addresses Methods of Business Intelligence By Joel Rosenthal The MRC Select Committee, SEMA staff members and SEMA Board Chairman-Elect Rick Rollins held a long-range brainstorming meeting in December. The outcome of...