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eNews Article
Consumers are turning their eyes towards new vehicles again. The findings from recent reports are showing upward, although minimal, gains in market confidence. "With all the doom and gloom in the U.S. auto industry, it's encouraging that consumers are indicating that they plan to buy a vehicle in...
eNews Article
Despite the tough economy taking the toll on specialty-equipment sales this year, SEMA members are still investing their profits in marketing—just in different ways. When companies were asked in a recent survey how they invest their marketing dollars, the no. 1 avenue was car shows, giving credence...
eNews Article
Dates and locations for several upcoming SEMA-sponsored shows and activities have been announced. Details are: SEMA Webinar, "Protecting Your Products With Contracts: Contract Law 101," May 7, 2009 (PDT)SEMA Wheel & Tire Council Long-Range Planning Meeting, May 14, 2009, 10:00 a.m.–5:00 p.m. (PDT)...