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SEMA Global Media Awards Program

Exhibitors at the 2021 SEMA Show will be selected by international judges to win a 2022 Global Media Award, recognizing their product’s consumer appeal in each journalist’s home country.  

History of Program

The SEMA Global Media Awards Program recognizes that automotive personalization and customization is growing throughout the world. While the industry has strong roots to the United States, the appeal of making cars and trucks fit one’s lifestyle is universal – and growing.

Since 2004, the SEMA Global Media Awards Program has been a staple of the SEMA Show – the premier automotive accessories trade event in the world. It involves journalists from throughout the world coming to the SEMA Show, with the purpose of identifying and discovering what new products are likely to succeed in their home countries. The participating media represent some of the industry’s top magazines and the editors are amongst the most respected in the world. Their opinions are highly regarded. Given the knowledge and expertise about the automotive markets in their countries, there is a high probability that the products they identified truly will resonate with consumers in their respective markets.

Exhibitors who have products that were selected in the SEMA Global Media Awards Program may discover that there is a strong interest for them outside the United States. We encourage all winners to learn more about the reasons behind the selection, and consider the idea of exporting the product to another country. Learn more about the market from which the award was given, and find out why the judge selected the product.

Suggestions for Exhibitors

Below are several resources to help winning exhibitors get the most out of this award:

  • Contact the journalist(s), and thank them for selecting the product as a winner. Ask why they selected the product or conduct a short interview with them. Get a quote to use in a press release, social media posts, website, media kit, etc. Ask if there might be any media opportunities for the company/product.
    • Why did my product catch your attention?
    • What made it stand out to you?
    • Why do you think my product would be well received in your country?
    • How do you select your top products for this award?
    • What do you think makes this product unique/different/special?
  • Look for coverage of the SEMA Global Media Awards Program in the February issue of SEMA News which will include quotes from the panelists regarding their selection of the 10 products they believe will serve best in their home markets.
  • Promote the fact that the product is award-winning. We recommend a press release and sharing on appropriate social networks.
  • If the journalist(s) includes the product in their post-show coverage, promote and share the article. Consider adding it to a media kit, posting online, or sharing on social media networks.
  • Use the SEMA Global Media Awards Program logo. Available via the “logos” link at, the high-res logo can be downloaded as a jpeg.
  • Use your personal photograph. Winning exhibitors who attended the Global Media Awards Ceremony at the SEMA Show, will have taken a photograph receiving the award from a SEMA representative. That photo will be available via the “Global Media Award” link at – after November 8, 2021.  Share on your company’s website, Facebook, Twitter, Instagram, Flickr, etc. Take your own photos during the reception for additional share opportunities.
  • Seek additional information about the country that the judge represents. SEMA has a number of studies and articles available to help learn about the automotive market abroad. Visit
  • Speak directly to SEMA. Contact Linda Spencer, SEMA Senior Director of International Affairs, to find out about international resources (SEMA trips abroad, access to vehicles popularly accessorized globally but not sold in the US, etc.) to assist your company and grow your customer base.  For more information, contact Linda at or 202-415-8008.

We hope this program is beneficial and presents new market opportunities for winning exhibitors.

To learn more about the SEMA Global Media Awards Program, contact Della Domingo,




Participating Judges

Below are the judges who participated in the 2022 SEMA Show Global Media Awards Program. Use this list to find out which judges(s) selected your product(s) and which publication they represent. For their contact information, contact Learn more about why your product(s) were chosen and about the automotive market in their country. You’ll be able to ask questions to find out what types of vehicles are most popular and better understand the culture and lifestyle of the consumers.


As of 10/19/21
Journalist Publication Name Country
Luis Zschocke New Tune Up Argentina
Darren Greenwood GarageShots Magazine Canada
Thomas Holland Throttle House Canada
Greg MacPherson Inside Track Motorsports News Canada
Tim Rutledge PASMAG   Canada
Pablo Olmos Cars & Coffee Chile Chile
Juan Carlos Cuellar Sobre Ruedas Honduras
Pini Paz Ron Paz LTD Israel
Angel Gonzalez Mas Motor Mexico
Nabil Moustafa Strive Middle East United Arab Emirates
Henry Pierini AutoZulia International Venezuela


Council & Network Member Spotlight Library

Open to all council and network members, the spotlight program provides the opportunity for individuals in the industry to share their career successes and stories or nominate a colleague / company to share how they are contributing to the specialty-equipment market. If you are, or know a person who deserves to be recognized, you are invited and encouraged to submit an application by selecting the link within each group's section.


$5 For Our Future

Their future is our future

The SEMA Memorial Scholarship Fund relies on industry support to further its goal of engaging students in the aftermarket industry. Every year SEMA helps students pay for their college tuition and SEMA Members pay off their student loans. Students from all academic and technical disciplines that lead careers in the automotive industry are welcome to apply.

Make a Donation today!

Meet The Scholarship Committee

Why Your Support Matters

"The work we are doing is incredibly important—SEMA scholarships are an investment in our future employees, business owners and lifelong customers—and our success depends on a lot of SEMA members being aware of and engaging with the program and our students. Donations—no matter how small—are welcome. To attract a large base of support we are challenging everyone in the industry to contribute something affordable, just five dollars. That is why we hope you can find $5 for our future."


- Kim Pendergast, CEO of Magnuson Products LLC, SEMA Scholarship Committee Chair

Laurel Dasher, Immediate Past-Chair

Paramount Data Management GmbH

Mike Malloy, Member

Turn 14 Distribution, Inc.

Brian Massingill, Member

SAM Tech

Nathan Ridnouer, Staff Liaison


Contact Us

If you have any questions or need further assistance please do not hesitate to contact us at or by calling us at 1-909-378-4862.

College is expensive. SEMA can help.
Earn up to $5,000 for School.

Every year SEMA helps students pay for their college tuition and SEMA Members pay off their student loans. Students from all academic and technical disciplines that lead to careers in the automotive industry are welcome to apply!
Awards distributed in July.


Check the eligibility requirements below to see if you qualify.

What are the Scholarship eligibility criteria?

  1. Minimum age of 18 years old.
  2. U.S. Citizenship.
  3. Demonstrate passion for the automotive hobby and career.
  4. Incoming freshmen or continued enrollment in college, university or post-secondary career and technology school in the United States.
  5. Pursuit of degree or certification that leads to a career in automotive. All disciplines welcome.

What are the Loan Forgiveness eligibility criteria?

  1. Employed by a SEMA member business.
  2. Demonstrate passion for the automotive hobby and career.
  3. Possess a degree or certificate from a college, university, or career tech school in the United States.
  4. Have a minimum of $2,000 in outstanding student loans.

What are the application requirements?

  1. Demonstrate passion for the automotive industry in your answers to select questions.
  2. Upload unofficial transcript or technical training progress report.
  3. Request an online recommendation from your teacher, employer or mentor.

2021 Scholarship Winner & Non-Winner notifications will be sent at the end of July.

Questions? Contact Us!


The Specialty Equipment Market Association (SEMA) Memorial Scholarship Founding Supporters are individuals or companies who have made a significant contribution to the scholarship or have made a unique impact on the specialty equipment market. Through awards in the names of each subfund sponsor, SEMA recognizes each individual’s or company’s contribution to the industry.


Those individuals and companies are as follows:

Joseph B. Amato, Sr.

One of the icons of the quarter-mile is all-time Top Fuel wins leader, Joe Amato. With a stunning 52 national event victories in 99 professional final round appearances and a legacy of five World Championships including an unprecedented three series titles in a row, Amato’s name and ever-smiling visage will forever be a part of straight-line racing. He's known throughout the NHRA as the "winningest driver in drag racing history," an achievement that results from tenacity and determination. Few drivers in the 50-year history of the National Hot Rod Association (NHRA) can truly be classified as legends of the sport.


Louis L. Borick

The founder and CEO of Superior Industries, Lou radiated the spirit of entrepreneurship. He started his company, Superior Industries International, with the design and production of alloy custom wheels. Today, Superior wheels are found on tens of thousands of production-line new cars. He had been on the company's board of directors since 1958, serving as chairman until 2007. Lou was also a major supporter of the SEMA Memorial Scholarship Fund and one of the Scholarship's sub fund sponsors.


Dan Borré

The automotive performance industry lost a spirited entrepreneur when Dan Borré died of natural causes at an early age. He had worked as a marketing specialist at Keith Black Racing Engines and as a SEMA Hall of Fame Inductee in 1990, Dan was also a generous supporter of the SEMA Memorial Scholarship Fund as a sub fund sponsor.


Jim A. Borré

Jim Borré got his start more than 40 years ago as a teenage counterman at a neighborhood auto parts store. From the parts counter to management roles, Borré advanced to president of Sperex VHT Corp., a position he held for 17 years. Borré was the CEO of Manik Motors, a major national supplier of truck accessories. Borré’s affiliation with SEMA spans many years, including a seat on the SEMA Board of Directors, executive committee, active in the Professional Restylers Organization (PRO) and he has been a major contributor to the progress and growth of the SEMA Memorial Scholarship Fund. Jim Borré was inducted into the SEMA Hall of Fame in 2000.


Custom Automotive Network-CAN (formerly PWA)

Founded in 1970, CAN’s mission is to assist the specialty automotive industry in efforts to expand, maintain and promote the profitable distribution of custom automotive products through the manufacturer | distributor | retailer | consumer channel. CAN is a nonprofit organization of custom automotive parts distributors and resellers joined together to deal with management, financial and legislative matters. Supporting members include manufacturers, manufacturer’s sales representatives, retailers | jobbers, service providers and media publications.


Nat Danas

The Nat Danas Scholarship is presented annually to students pursuing or advancing a career in the auto trim and restyling industry. Nat Danas was the founder and publisher of Auto Trim & Restyling News magazine. A restyling industry icon, Danas began his career in the 1940s as owner of an auto trim business. He founded the magazine in 1952 to serve the trim, restoration and restyling industries. In 1953 he formed the industry's first trade association, the National Association of Auto Trim Shops. Danas produced numerous trade shows and conferences showcasing emerging trim and restyling trends, and offering the industry's first formalized educational workshops and technical training clinics. He also pioneered the concepts of adherence to best practices and recognition of skill-level achievement through the establishment of a voluntary code of ethics and the Master Craftsman Award. In 1988, Danas was instrumental in founding the Professional Restylers Organization (PRO). He later worked with former SEMA President Chuck Blum to bring PRO under the SEMA umbrella in 1990. A long-time SEMA member, he served multiple terms on the PRO Select Committee, received the council's lifetime achievement award in 1995, helped to establish the restyling industry as a vital segment of the specialty automotive equipment marketplace.


Joe Hrudka

Joe Hrudka: The entrepreneurial spirit has never emerged more explicit: Joe Hrudka, after driving a car in drag racing competition and working on Chevy engines for his race cars, acknowledged a universal need for quality, high-performance head gaskets. Earliest prototypes were built in his home basement in Cleveland, Ohio, giving birth to the Mr. Gasket Co.

Leo Kagan

Leo served many companies in the specialty aftermarket—Hurst, Amco and others—but it was his dedicated service to SEMA and the industry that will be remembered. It was Leo who, as president of SEMA, spearheaded the unprecedented growth of the annual SEMA Show, including pushing to have it moved from Anaheim, California, to Las Vegas. Leo held a seat on the SEMA Board of Directors, and proposed the creation of the SEMA Memorial Scholarship Fund. He was inducted into the SEMA Hall of Fame in 1982, named SEMA Person of the Year in 1994, and turned 100 years young in 2016.


K&N Engineering

K&N Engineering is the inventor and leading innovator of reusable cotton gauze filter technology for automotive applications. From humble beginnings as a family run business over 35 years ago, K&N Engineering, now a truly global company with offices in the U.K. and the Netherlands, continues to exist as a family owned business with an enthusiast mindset and a direct connection with motor sports that carries over throughout all levels of management and manufacturing. Today, K&N exists as both the sales and brand leader for performance filters, and maintains a stocking catalogue of over 3,500 part numbers.


Michael A. Kunzman

A car nut since the early 50’s, Mike became fascinated by the first lowered, louvered, dual exhaust smithy muffled Fords and Mercs while in grade school and he began working on a first gas powered lawn mower when I was about 11 or 12 years old. Mike began his career after graduating college with JC Penney Co., and came into their fledgling automotive parts and accessories department, where he created and developed their performance parts program, to be known as their AFX parts program. When he reached 50 stores, they were the largest seller of products such as Hurst, Cragar, American Racing Wheels, Hedman Hedders, Edelbrock, Grant, and many other lines. Mike now has the privilege of actually making a living, in the hobby he loves.


John Menzler

Menzler’s automotive career launched with a stint pumping gas at a Blakely station, but he transitioned to sergeant in the U.S. Army Reserve Control Group, Rifle Specialty, from 1965 to 1967 and received an honorable discharge. By 1974, he was back in the automotive world, this time as a car salesman for a Chevrolet/GMC dealership. In 1978, he launched Inventive Marketing to focus on automotive-related parts, eventually adding Motofeet—a company known for its engine stand—under the same umbrella. Yet his calling seemed to be as a sales representative, working for companies such as Baer Brakes, Centerline Wheels, Dart Engines and Manley Performance. He took to volunteerism which included his passion for the SEMA Cares Pinewood Drag Races. Menzler eventually moved to COMP Performance Group, where he remained employed until his final days. Menzler’s honors included National Hot Rod Association Division 4 Person of the Year in 1988, the MPMC Industry Recognition Award in 2000, the SEMA Businesswomen’s Network Mentor of the Year and the MPMC Hall of Fame in 2010, the SEMA Person of the Year in 2011 and, posthumously, the inaugural Dick Dixon Legacy Award from the Hotrod & Restoration Trade Show.


Jeff Moses/ARMO

The Jeff Moses Automotive Restoration Market Organization (ARMO) Scholarship Fund began in 2001 when the then ARMO Chairman Jeff Moses, Don Robertson, Jeff Davis, Terri Tomlin and Camille Randal, lost their lives when the airplane they were riding in went down. He was elected Chairman of the ARMO Select Committee and exhibited outstanding leadership qualities. By creating the Jeff Moses ARMO Scholarship Fund and awarding scholarships to those showing an interest and passion in the Restoration industry, it was the finest tribute possible to a truly great leader of the organization.


Wally Parks

Appropriately lauded as the patriarch of the entire performance industry, Wally Parks was the first editor of Hot Rod magazine and the founder and CEO of the National Hot Rod Association (NHRA). The beginning of hot rodding and drag racing spurred the start of an industry to serve a growing population of passionate, hands-on enthusiasts, the industry today guided by SEMA.


John B. Raffa

John B. Raffa was always eager to pass along the lessons he'd learned about journalism and editing, with drag racing being the ultimate beneficiary of his largesse. By 1967, Raffa was ensconced in the then-Petersen Publishing offices of Car Craft Magazine, where he quickly climbed the ladder from ME to Editor to ultimately, publisher. By 1985, he was back doing what he's always done like no one else in the history of drag racing photojournalism - teaching the younger staffers how to become not only better writers, but better reporters as well. Exciting stories about drag racing have definitely helped the sport reach a wider audience, and thanks to John Raffa, there are an increasing number of writers capable of producing them for years to come.


Mickey & Trudy (Feller) Thompson

Mickey Thompson, one of Motor Sports greatest innovators and drivers in the sport. He has raced in almost every form of Motor Sports possible. He was the innovator of the first Sling Shot dragster, the staging lights for drag racing and water barriers for auto crash protection. He did research and development for Chevrolet and the Aero Space Industry. He has patented numerous inventions, including the wide profile tire we use today. Gertrude “Trudy” Feller, wife of Mickey and employee of Hot Rod Magazine, was born in Brooklyn, New York on Oct. 4, 1946. Trudy was a tremendously loved member of the Thompson family and a wonderful asset to Mickey in his racing promotion career.


Thurston Warn

He was a true pioneer of products for off-road vehicles, the original designer of four-wheel drive hubs for Jeeps. Warn Industries, operated by son Michael, is best known today for its assortment of heavy-duty winches.


Phil Weiand

Phil Weiand's company got its start by producing heads and intake manifolds for flathead V8s during the early days of hot rodding. His company grew to become one of the foremost suppliers of speed equipment in the 1950s; it flourishes today, making a full assortment of products for early and late model engines.


Steve Woomer

Founder and owner of Competition Specialties in Auburn, Washington, until his death in 1998, Woomer was an active force in the industry. As SEMA Board Chairman, Woomer “took charge” and, working closely with former President Charles R. Blum, encouraged unprecedented growth of the annual SEMA Show and the association. Woomer was an innovator, an enthusiastic supporter of racing and one of the performance industry’s most dedicated entrepreneurs.


SEMA would also like to recognize Melvin Burton, Harlan Felder and Bernie Karp for their significant contributions to the specialty equipment market.


Professional Development

Looking to take your career to the next level?

SEMA Education offers a variety of professional development training opportunities. Click here to learn more about each programs offerings.



Student Programs

SEMA Education is invested in the future of the automotive industry. Students can attend the SEMA & PRI Shows, apply for a scholarship, and participate in hands-on experiences.
Click here to learn more about programs for students, schools and instructors.

Follow SEMA Education on


Need Vehicle Data?

we have all the information you need about vehicles in operation

research logo

SEMA has partnered with Experian Automotive to offer SEMA members the opportunity to request Vehicles In Operation (VIO) counts. SEMA Market Research can now utilize Experian’s AutoCount Vehicles In OperationSM to offer members new insight into the opportunities available for their business. Experian’s AutoCount Vehicles In OperationSM provides SEMA Market Research access to comprehensive counts of the vehicles on the road in the United States.

Manufacturers: Thinking of offering your product for the 2005 Ford Mustang, but not sure what the opportunity is? Now, we can help you assess how many of those cars are still on the road.

Retailers/Installers: Thinking about stocking products for or creating specials marketed to Nissan 350z owners? We can help you assess how many 350z are living in your service area.

SEMA member VIO counts can help you understand opportunities for:
  • New Product Development
  • Product Planning
  • Inventory Management
  • Sales Planning
  • Location Decisions

This program is available on a trial basis for SEMA members in manufacturing, distribution, and retail/installation. This program allows SEMA members to request specific VIO counts to facilitate a current project, but doesn’t not grant direct access or transfer of the AutoCount database. Additional restrictions and limitations apply. Please Click on terms and conditions for full details.

Learn more about Experian’s AutoCount Vehicles In OperationSM here:

SEMA Show International Events

Reconnecting, Globally And in Person At the 2021 SEMA Show

International travel restrictions are beginning to ease, and trade buyers from all parts of the globe are finalizing their plans to attend the 2021 SEMA Show. These global buyers join U.S.-based resellers and SEMA Show exhibitors eagerly awaiting the opportunity to meet face to face once again and collectively see up close and in person all the latest products and trends the nearly 2,000 SEMA Show exhibitors will have on display in Las Vegas

SEMA Show International Program

Top 10 Tips to Increase Your International Sales at the SEMA Show

As the industry gets ready to reconnect in person at the 2021 SEMA Show, the excitement and pace of both domestic and international buyer registrations are building. This article focuses on the international buyer—those residing outside the United States seeking products to meet local demand, whether it be in Sweden, the United Arab Emirates or South America. What follows are some top tips for attracting international buyers to your booth. After all, SEMA members’ products have great overseas appeal.

Leading American Brands Are Coming to Dubai, United Arab Emirates and Riyadh, Saudi Arabia


SEMA and the U.S. Department of Commerce invite you to meet one on one leading U.S. brands when they travel to the region for SEMA Middle East Program.


Visit us in the SEMA Section at Custom Show Emirates, Dubai World Trade Center March 24-26


Meet with SEMA member manufacturers at a networking event March 28.


Registration is complimentary but required. Additional details will be provided to those registered.


Register now – slots are limited.



Contact Information

For more information or to schedule a conference call to discuss the SEMA Business Development program contact Linda Spencer.

Linda Spencer

Senior Director, International and Government Affairs

International Trade Administration - Logo

SEMA International Promotion Package (SIPP)


       export directory


SIPP Participants will receive:

  • A full page in the new SEMA Export Directory, including a half page listing contact info and company/product(s) description and a half page full color ad (1⁄2-Page Horizontal 7.25" x 4.875").
    • The Directory:
    • will be distributed to international buyers at the SEMA Show in the Center for International Commerce
    • will be published in SEMA News as a special insert
    • will be provided in digital format to U.S. embassies and consulates worldwide
  • A digital banner ad to run on

In addition, and at no extra cost, SIPP participants exhibiting at the SEMA Show are welcome to take advantage of another opportunity -- through an initiative with the US Department of Commerce, a group of global buyers from key markets will be brought to meet you at your booth (for those applying for the MDCP grant).




SEMA International Promotion Package: $2,700 which includes: a half page ad in the SEMA Export Directory which will be distributed at the Reverse Trade Mission, in SEMA News and distributed in the Center for International Commerce (CIC) at the SEMA Show.

GRANTS: $1,100 is available from the US federal government (MDCP) for qualified companies.

Many other states also have additional grants – contact Kristin Atwan at for more information.

ADDITIONAL INFORMATION: For more information on the SEMA International Promotion Package (SIPP) or other SEMA International programs and resources contact Linda Spencer at


                                   SEMA Nordic 2021

Contact Information

For more information on the SEMA International Promotion Package or other SEMA International programs and resources contact Linda Spencer.

Linda Spencer

Senior Director, International and Government Affairs

SEMA Association Logo
International Trade Administration - Logo