To build consumer awareness of the benefits of vehicle accessorization, PRO will kick off its inaugural SEMA PRO Auto Show in September at the Denver Auto Show in Denver, Colo. The new initiative will feature vehicle builds designed by PRO members at new-car shows throughout the United States, where...

The PRO Cup Challenge celebrated restyler craftsmanship and creativity at the 2021 SEMA Show. Seven vehicles competed, each upfitted with an accessory package that could be easily replicated, appeal to a range of customers, and enhance profitability for new-car dealers and restylers. “We were...

Mike Timmons is PRO’s newest spotlight volunteer. Timmons is the executive vice president of sales at AscendX Concepts. Get to know Timmons in his interview with SEMA below. SEMA: What inspired you to pursue a career in restyling/manufacturing? Mike Timmons: I’ve worked in every aspect of our...

“With members based throughout the country, PRO’s social media pages are a great way to stay informed on our latest programs and resources,” said PRO Council Director Denise Waddingham. “We post vehicle packages designed by members, which has resulted in increased engagement and community among the...

4WP Factory Addictive Desert Designs AlphaRex Alphawerks Aludec, SA American Adventure Lab American Tire Distributors Auto Masters Inc. Cability Inc. Campam LLC CargoGlide Center Pointe Signs Coleman Classics D&D Tire & Auto Center Inc. DENSO Products & Services Americas, Inc. Design Eye Q Design...

The specialty-equipment industry continues to experience strong growth and demand as the U.S. puts COVID-19 in the rearview mirror. According to the new “State of the Industry–Spring 2022” report from the Specialty Equipment Market Association (SEMA), 75% of manufacturers, 68% of distributors, and...

Serving, engaging, and uniting the truck and off-road community is a core objective of TORA. When members use the council's tools and resources, they grow their collective businesses and play a significant role in shaping the future of the automotive aftermarket. In conjunction with other SEMA...

TORA member company employees can stay engaged with the council and truck and off-road industry professionals by following TORA on LinkedIn. Follow TORA on Linked In Here "Many of our members are based throughout the country and utilize LinkedIn as a professional resource," said TORA Council...

WARN Industries is TORA's newest member spotlight company. Based in Clackamas, Ore., Warn Industries manufactures vehicle-recovery equipment and off-road vehicle accessories, and makes products for use on trucks, powersports vehicles, wreckers, military vehicles, and trailers. Get to know the...

A resilient market sector, off-roading remains a popular automotive pastime. That has never been truer than in the Age of Social Distancing; however, land-access issues continue to pose a challenge for the future. Photo courtesy: Shutterstock Consumer trends and preferences have changed many times...