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Magazine (News) Article

Global Tire Expo 2021

Global Tire Expo—Powered by TIA—was created in 1997 as a result of a merger of the International Tire Expo and the SEMA Show. Since then, it has grown into one of the world’s largest tire expositions under the direction of the Tire Industry Association (TIA). At the 2021 SEMA Show, the Expo hosted...
Magazine (News) Article

Sara Morosan

The return of the SEMA Show to Las Vegas this past November was historic in so many ways. One of the week’s high points was the renewed gathering of 2,500 industry professionals at the in-person SEMA Industry Awards Banquet on Thursday evening, November 4. The event featured award presentations for...
Magazine (News) Article

AutoMobility 2021

In the world of international auto expositions, the L.A. Auto Show was considered for many years as something of a red-headed stepchild—neglected, maligned and often ignored. That was due in part to the Show’s timing. For years, it was held during the week between Christmas and New Year’s Day, a...
Magazine (News) Article

Meeting Electrification Head-On

The automotive industry’s trend toward vehicle electrification continues to make headlines, with OEMs announcing bold new initiatives at a quickening pace. Of the top 20 global automakers, which together represented around 90% of new-car registrations worldwide in 2020, 18 are already at work...
Magazine (News) Article

Flatheads at Bonneville—Timeless

The 1968 running of the Southern California Timing Association’s (SCTA) Speed Week at Bonneville marked the 20th time hot rodders had gathered at the Salt Flats to see just how fast their roadsters, lakesters, streamliners and other wheeled creations could go. Hot Rod dispatched Photo Editor Eric...
Magazine (News) Article

Racing Matters to Us All–Join PRI!

It may seem like yesterday to some of us, but next month will mark the 10th anniversary of the transaction that brought the Performance Racing Industry (PRI) trade show and publications to the SEMA organization. Since then, PRI has expanded its mission to become the leading advocacy organization to...
Press Release Article

AUTOMOTIVE ENTREPRENEURS AND INVENTORS FEATURED ON TELEVISION SPECIAL

AUTOMOTIVE ENTREPRENEURS AND INVENTORS FEATURED ON TELEVISION SPECIAL -- Ninth annual product pitching competition airs nationwide on History Channel February 13 -- DIAMOND BAR, Calif. (January 31, 2022) – SEMA Launch Pad, the automotive industry’s product-pitching competition that has propelled...
Event

WTC Virtual Happy Hour

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This virtual event is perfect for wheel and tire aftermarket professionals seeking to expand their professional network. Attendees will hear from a key player in modern marketing as he shares his go-to strategy for custom wheels in the automotive aftermarket. Participates will then compete in a fun...
Event

A Practical Approach to Emissions Calibration and Compliance

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As the industry focuses more heavily on improving emissions along with performance, companies need to know how to improve testing procedures and results, as well as efficiency. During this webinar, Stephen Ruiz from the Edelbrock Group will share from his experience on how to go through the process...