Rick Rollins, Chairman of the Board of Directors

Rick Rollins began his two-year term as SEMA Chairman of the Board in August 2009. He is a 39-year industry veteran who has been a counterman, a buyer, a regional sales manager and a company owner. He also owned and drove Formula Ford and F2000 Formula racecars.

Currently, Rollins serves as president of Rollins Performance Marketing,LLC, in Deltona, FL where he provides business solutions for companies in the performance, accessory and specialty automotive industry. Previous experience includes more than 9 1/2 years as vice president of sales and marketing for Superchips Inc., of Sanford, FL the well-known manufacturer of electronic tuning products for late-model cars and light trucks.

He has also served vice president of sales and marketing for Taylor Cable Products Inc. in Kansas City, MO, manufacturer of automotive wire, wiring harnesses and ignition wires and accessories for 12 1/2 years. It was during this time that Rollins became active in SEMA as well as the Performance Warehouse Association (PWA).

Over the years, Rollins has contributed his time and efforts to a wide array of SEMA committees and task forces. Rollins has more than 15 years of service on the SEMA board of directors. He has been an Executive Committee member for two years, on the Long Range Planning Committee for two years, and he also sat on the SEMA Show Committee and the Nominating Committee as well as the EDI and Technology task forces.

The SEMA Hall of Fame member was also instrumental in the formation of the Motorsports Parts Manufacturers Council (MPMC) of which he has served for six years. He is the recipient of several industry awards and honors, including two PWA Person of the Year awards.

Rollins is a huge race fan who is personally involved with both professional and amateur motorsports. Early in his career, he worked part time in a garage and then at an auto-parts store. It was in the parts store that Rollins was first introduced to Ray Motes. Motes was the reigning NHRA Top Gas world champion, and the two hit it off immediately; so much so, in fact, that Motes invited Rollins to join his team on the Motes & Williams dragster. It was from these beginnings that Rollins became entrenched in the specialty equipment market.

He held several positions for companies including ADI and American Bugg, a Volkswagen performance, racing off-road parts and service center and then for Hasting Manufacturing Company.


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