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2010 SEMA Show Opinion Leader Program

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For the second year, the Opinion Leader Program was conducted in conjunction with the 2010 SEMA Show in order to keep SEMA-member companies in tune with the current behavior and attitudes of automotive enthusiasts and to increase consumer knowledge on the best that the specialty-equipment industry has to offer.

This consumer focused program was designed to collect the views and observations of selected automotive enthusiasts who were well connected in through car clubs, discussion boards and social media, making them “opinion leaders” capable of spreading the word about new products to other enthusiasts and friends.  These opinion leaders were invited to attend the 2010 SEMA Show on Friday and asked to review new products, vehicles and trends. Forty eight of these enthusiasts also participated in one of six focus groups to provide an in-depth, qualitative analysis of their views.

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$149.99

Take a Friend to a Race Logo Download

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Download the “Take a Friend to a Race” logo for promotion on your company website. “Take a Friend to a Race”, a grassroots program aimed at increasing attendance at Motorsports events by introducing new fans to the sport.

 

 

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HRIA Annual Report, 2011-12

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The 2011-2012 HRIA Annual Report provides council members with a summary of benefits and activities sponsored by the group.

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BTC Mandatory PIES Template

PIES are Product Information Exchange Standards. The standard was established to define the attributes of the automotive products. These attributes include, but are not limited to: brand ID, description, price, dimensions, weights, NAFTA, UPC and HAZMAT. This is a living standard.

- To learn the latest about PIES, including all documentation, click here.

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BTC Data Pilot Phase 2 White Paper

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Phase Two Goals:

Continue to prove the inefficiencies of current data practices and use this information to educate the industry and encourage member companies to examine and improve their product data practices.

Show the participants that perfect data, properly harmonized, lowers costs, enhances customer service, shortens time to market and increases sales.

To confirm that existing data standards (AAIA Catalog Enhanced Standards or ACES) and (Product Information Exchange Standards or PIES) were generally appropriate to our market segment and to discover and suggest changes to the standards as needed.

Download to read more.

 

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$19.95

ShopRate Calculator Master

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$19.95

SEMA Internet Symposium Part 6

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SEMA Internet Symposium

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$19.95

SEMA Internet Symposium - How to turn technology in to sales - Jondron

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$19.95

SEMA Internet Symposium - Internet 2008 and Beyond - Miner / Ho

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SEMA Internet Symposium - Internet 2008 and Beyond

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$19.95

SEMA Internet Symposium - Internet Fundamentals - Brown

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Internet Fundamentals - Luanne Brown- PDF

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$19.95

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