International Research

Specialty Automotive Aftermarket in Brazil

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Brazil has all the ingredients to grow into a strong market for specialty and performance parts and accessories. “The people are passionate about cars, trucks and motorsports and there is great interest among young people in tuning,” noted SEMA President and CEO Chris Kersting, who recently returned from a trip to Brazil.

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Specialty Equipment Market in Germany

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The German market, the largest in Western Europe, is at the forefront of producing and accessorizing cars which look good and drive fast. With its renowned Autobahn, on which speeds of 200 km an hour (125 mph) are common, a highly developed culture of vehicle customization exists. From upscale specialized tuners such as Brabus, AC Schnitzer, Kamei and Irmscher who can charge upwards of $200,000 for a full vehicle customization to the smaller multibrand accessorization shops, German motorists have a wide array of options with which to accessorize their VWs, Opels and BMWs and the other cars that make up their 44 million passenger vehicle market.

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Western Europe: Prospects for Specialty Products

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United States specialty product suppliers can succeed with marketing and sales efforts in the vast—168 million registered vehicles—European market. But given the differences in the European marketplace in terms of vehicle mix, consumer preferences and government regulation, it is not enough for American companies to simply ship merchandise primarily designed for U.S. vehicles to outlets in Europe, sit back and expect volume sales on a scale comparable to that which is established in the States. For some companies, those with appropriate products and applications, Europe is and could increasingly become a lucrative sales arena.

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Specialty Automotive Aftermarket in the U.K.

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The U.K. market, the fourth largest in Western Europe, is also one of the easiest markets in Western Europe for SEMA-member companies to gain a foothold. The lack of language barriers and the relatively regulation-free environment regarding vehicle customization form a basis for exploring the market. These two factors, coupled with a sizable and growing portion of British consumers who seek to personalize their vehicles, make the U.K. market attractive for specialty equipment companies.

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