Automotive Lifestyles Enthusiast Reports

Shopping Habits: In-Store & Online

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Shopping Habits: In-Store & Online | SEMA Market Research Report

The Shopping Habits: In-Store & Online report examines where specialty-equipment products are sold, how they are researched, and what products our consumers tend to purchase depending on whether they favor online-only, in-store only, or a mixture of retail channels. The report includes data on consumer purchases of specialty-equipment products in 2015.

The report includes:

  • Background on the overall size of the specialty-equipment market
  • Information on how much of our industry’s products are sold through in-store and online channels
  • How our consumers research new product ideas
  • How purchase habits and vehicle ownership/usage compare among consumers that buy parts exclusively online, exclusively in-store, and from a mix of both channels.
  • Key takeaways based on our findings

SEMA Members may get this content for free!

Regular Price:

$99.00

Specialty-Equipment Consumer Purchase Journey Report

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The Specialty-Equipment Consumer Purchase Journey report provides a look at how our core enthusiasts shop for parts and accessories. The report includes information on the specialty-equipment market , a look at the different types of consumers in our industry, and how the most engaged and enthusiastic consumers go from a new project idea to researching part specs to the final purchase.

The report includes:

  • Information on the size and composition of our industry’s retail market
  • Profile of the different types of specialty-equipment consumers
  • Profile of where enthusiasts go for inspiration, research, and purchase
  • Three key purchase paths showing the touchpoints during shopping

SEMA Members may get this content for free!

Regular Price:

$100.00

SEMA Consumer Segmentation Report

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The SEMA Consumer Segmentation Report establishes a baseline of consumer groups, which we will use to structure ongoing research efforts. This project was commissioned specifically to help members better serve the broad base of consumers within the industry. It also creates a common framework for the industry as a whole to talk about—and market to—consumers.

SEMA Members may get this content for free!

Regular Price:

$950.00

2011 Enthusiast Lifestyle Report

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The purpose of this study is to provide a snapshot of automotive enthusiasts in the United States.
Goals of the study include: vehicles driven and accessorized; products / accessories purchased or planned; and hobbies and interests, both automotive and non-automotive.  A survey was sent to susbscribers of over 30 automotive magazines, resulting in nearly 1,800 enthusiast responses.

SEMA Members may get this content for free!

Regular Price:

$200.00

2009 Enthusiast Profile - Select Pickup Owners

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2009 Enthusiast Profile Mini Report - Pickup Owners, SEMA Research CenterOff‐roaders, toy haulers and skills tradespersons alike have gravitated toward full‐size pickup trucks for years.  And owners of full‐size pickups are still spending money on performance parts and accessories for their trucks: owners of the Ford F‐Series, Chevrolet Silverado and Dodge Ram each spent, on average, in excess of $2,300 over the last year, according to the latest SEMA Automotive Lifestyles survey results.

SEMA Members may get this content for free!

Regular Price:

$19.95

2009 Enthusiast Profile – Corvette Owners

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2009 Enthusiast Profile Mini Report - Corvette Owners, SEMA Research CenterChevrolet’s Corvette has been a perennial favorite among gearheads for over half a century. From classic models to modern editions, enthusiasts continue to search for the latest high‐performance and restyling products for this iconic sports car.

SEMA Members may get this content for free!

Regular Price:

$19.95