Niche Focused Reports

2008 Motorsports & Performance Report

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Motorsports of all varieties and the products that support them are acknowledged as the unchallenged cornerstones of the specialty equipment market. Performance manufacturer sales reached $2.43 billion in 2007, up 44% in the last 5 years and up 72% from 1993. Manufacturer sales of performance parts for the light-truck market, for example, have grown a total of 33% since 2001, with a jump of 4.3% between 2006 and 2007. Across the United States, there are 1,010 oval tracks, 776 dirt tracks, 238 paved tracks, 292 dragstrips and 76 road courses.  This means that on any given weekend, there are potentially more than 100 racing events taking place across the country.

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2008 Alternative Fuels Market Report

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High fuel prices cut into the budgets of most drivers. As gasoline surpassed $4/gallon, 28% of enthusiasts claimed they would spend less on modifications if prices increased another $.50/gallon. Alternative Fuel Vehicles (AFVs) are more common than people may recognize. Over 11 million AFVs have been produced. They have also held a steady role providing the muscle behind corporate and municipal fleets for the better part of two decades. Depending on application, some AFVs illustrate no discernable decrease in performance in comparison to their petroleum counterparts and in many ways offer benefits.

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2008 Motorsports and Performance Report - Executive Summary

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2007 Urban-Lifestyles Report

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2007 Urban Lifestyles coverWe saw it a few years ago. Young car buyers were accessorizing their rides primarily with “dress-up” parts such as big wings, race inspired body kits, and a host of dress-up modifications. This may sound like the sport compact market of yesterday, but that market as we know it today has shifted more toward performance with appearance almost becoming secondary. So what has happened to that consumer who wants his or her car to look “cool” and is less concerned with performance? The answer may lie in what is known as the urban-lifestyles market. Much like the divergence of the street rods and lowriders decades ago, enthusiasts are divided among those that build their vehicles for performance and those that personalize their rides with style in mind. These consumers modify the cars and trucks they buy to reflect their own unique personalities and spend a lot of money making their rides look different from others on the road. Why should SEMA members care about the urban-lifestyles market? The biggest reason: this market represents a new way for manufactures to market their products and, ultimately, make more money doing it.

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2006 SEMA Hot Rod Industry Report

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2005 Offroad Market Report

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2004/2005 Diesel Market Study: Light-Vehicle Trends and Outlook

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