Conversion Improvement #2: How to Implement Testing Programs (Test for Success)

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November 2, 2010 – 1:00 p.m. - 2:00 p.m.
Presented by: Matt Bailey, SiteLogic Online Marketing
Track: Online Marketing

The best website is never completed. Part 2 of the Conversion Improvement session will focus on specific measurements, reports and analysis that can be easily uncovered in Google Analytics. In addition to Google Analytics, using Google Website Optimizer will make a dramatic improvement in your website’s ability to sell, gain leads and increase business. Learn how simple changes in calls to action, words, designs and other minor factors can provide major results. See examples of other website tests and how both sales and rankings and more importantly, profits were improved.

Download format in this product: Microsoft Powerpoint Presentation on Adobe Acrobat (PDF)

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