Boost Profitability With Proper Product Data

About this product:

Thursday, August 12, 2010; Presented by: Scott O’Toole, RPM Data Services

No one can afford to lose sales, but many companies miss out on profitability by not following one simple procedure: ensuring that they offer customers complete and informative product information. Properly presented product data can boost a company’s image, increase sales, lower product return rates and improve product exposure. Scott O’Toole, principal and founder of RPM Data Services, is a 28-year veteran of the performance and OEM industry. In his revealing new SEMA webinar entitled “Boost Profitability With Proper Product Data,” O’Toole will explain in easy-to-understand language how using the standardized product format (PIES) will help your company sell more parts.

Topics include:

  • Essential product information
  • Crucial quality and accuracy
  • Bad information that causes big problems
  • How to populate and share data
  • Benefits of using proper data
O’Toole is a well-known industry author and speaker, and his company is a leader in the field of product data solutions, concentrating on high-performance and racing aftermarket parts distribution.

Download formats in this product: Microsoft Powerpoint Presentation on Adobe Acrobat (PDF), Windows Media Video (WMV).

SEMA Members may get this content for free!

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