How to Gain Media Exposure
About this product:
Thursday, April 22, 2010; Presented by: John Stewart, Off-Road Industry Magazine; Steve Campbell, Campbell Media
The media receive hundreds of product releases and story ideas each month. Do yours see the light of day, or are they lost in the pile? Find out how to cut through the clutter and gain the attention that will get your news noticed! In an exclusive SEMA webinar entitled “How to Gain Media Exposure,” automotive publishing and web veterans will explain:
- How to create a winning press release
- How to generate exposure for your products
- How to build a press kit
- How to develop media contacts
- How to organize and promote a press conference
- How to generate and select project vehicle opportunities
- Why you should treat all media as equals — even though some are more important than others
John Stewart and Steve Campbell have been members of the automotive media for more than three decades. They have edited top-flight publications such as 4-Wheel & Off-Road, Four Wheeler and Hot Rod, and they have overseen dozens of other titles in executive management positions at leading publishing houses, including Petersen Publishing Company, General Media, EMAP and Primedia. Stewart is currently editor-in-chief of Off-Road Industry magazine and provides web and print content for a variety of automotive entities. Campbell was editorial director for SEMA, and he remains a frequent contributor to SEMA News as well as consumer publications in all automotive segments.
Download formats in this product: Microsoft Powerpoint Presentation on Adobe Acrobat (PDF), MPEG-1 Audio Layer 3 (MP3).