Listen to Your Customers; Their Opinions Really Do Matter
About this product:
Thursday, September 18, 2008- Presented by Joe Bates and Charles Colby, Rockbridge Associates
There’s no doubt about it – customers’ opinions about a company and its products and services can mean success or failure for an automotive aftermarket business. Understanding the aspects of your business that drive satisfaction (or dissatisfaction) can put you a step ahead of your competition. Rockbridge Associates will introduce you to a disciplined approach to using customer satisfaction measurements that will unleash future sales for your business. Participants in this webinar will be introduced to a method of creating and maintaining an actionable customer satisfaction measurement process; understand how a customer measurement process can help you meet your customer’s needs and expectations; learn how customer satisfaction measurement can increase customer loyalty; and learn how customer satisfaction directly affects future sales for your business.