Leverage Your Company's Strengths in a Difficult Market

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Thursday, July 17, 2008- Presented by Mike Madden - CMTC, Manager Industry Development, Automotive Consulting

It’s all about finding ways to sell more. Tune into Mike’s presentation—he’ll discuss a process that will work in sales, marketing and product development. Learn how to develop an inventory of your assets and competitive strengths within your aftermarket business; develop a picture of marketing opportunities and needs; and create a plan on how to take advantage of these and related trends with your product, plus more on these related topics: what assets do you have on which you would like to capitalize; how to stay competitive in today’s market; develop a picture of the trends that impact the sales of your product; how to change your product and marketing strategies for today’s market trends; and there’s much more.

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