Making Green Pay

About this product:

Troy Lee of Troy Lee Designs uses water-based paints to create hip motorcycle helmets. He uses recycled paper and rubber products. But Troy Lee wants to push the envelope more on greenness, just as he does with his designs. Both are good for business, he says. “SEMA is all about being cool,” says Lee. “Being green will be a competitive edge.”

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Regular Price:

$1.99