2009 SUV and CUV Report

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2009 SUV and CUV Report, SEMA Research CenterThe light truck market as a whole includes pickup trucks, sport utility vehicles (SUVs), crossover utility vehicles (CUVs) vans and even commercial chassis. When referring to this market SEMA has traditionally limited the scope to pickup trucks, both midsize and fullsize. However, SUVs have been a popular choice for accessorization. Oftentimes these vehicles, such as Chevrolet Tahoes, Cadillac Escalades and Hummer H2s are classified in the urban market as a result of the particular styling choice of the vehicle. These vehicles can also fall into the restyling or off-road categories as well. Prior to recent months, during which all vehicle segments have experienced a decline, CUVs had been experiencing increased sales compared to the declining sales of pickup trucks and SUVs, due in large part to gas prices.

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