2006 SEMA Market Study

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2006MarketStudyAs an industry, the companies involved in producing, selling and installing automotive performance parts and accessories are not readily recognized by the average consumer. But when it comes to the products that the industry provides, consumers quickly relate them to freedom of choice—the choice of having a car or truck just the way you want it. Performance parts and accessories give consumers the choice to adapt their vehicles to how they see themselves, to how they drive, and to how they live.

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