2008 Trends and Forecasts - Q4 Update

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The specialty-equipment industry took a hit in 2008 as consumers scaled back their purchases—new vehicle sales dropped 35% during the third quarter alone, for example—but depending on the type of consumers analyzed, spending varied significantly. “Mainstream” consumers, those less likely to view automotive customization as a hobby or lifestyle, were often targeted by specialty-equipment companies as they began marketing to the general vehicle-buying public. As consumers, in general, cut back on new-vehicle purchases and subsequent personalization of newly acquired vehicles, much of the specialty-equipment industry suffered.




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