Hungary Automotive Tuning Segment
About this product:
The overall car fleet in Hungary consists of 2.8 million automobiles representing over forty brands. While the overall automotive parts market was valued at USD 1.2 billion, the market for performance and tuning products in Hungary was assessed to be around USD 20 million in 2004, with a growth rate of 2-3 percent per annum. The most popular products in this sector are aluminum wheel rims, chrome-styling, high performance exhaust systems, hi-fi entertainment systems, dashboard computers, sport air filters, chip tuning as well as neon lighting products. Entering the Hungarian market will require a careful selection of good quality product mix at an attractive price level and working with the local distributor to create product awareness and focus on market exposure.