Austria Automotive Accessories - Performance and Customization Parts

About this product:

With over 4.1 million passenger cars registered in Austria and a parts and accessories market worth over EUR 2.3 billion ($2.9 billion) in 2004, the market for performance and customization products in Austria is expected to turn over around EUR 56 million ($69 million) this year, with a growth rate steady at 2 to 3% per annum. The single most popular product in this sector is the aluminum wheel, which has long been a part of the mainstream. Niche markets also exist for interior neon lighting products, hi-fi and entertainment systems, and window foils. Entering the Austrian market will require a careful selection of the right product mix and working with a prospective distributor to acquire all the necessary safety testing certifications.


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