The Specialty Equipment Market in Germany
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The German market, the largest in Western Europe, is at the forefront of producing and accessorizing cars which look good and drive fast. With its renowned Autobahn, on which speeds of 200 km an hour (125 mph) are common, a highly developed culture of vehicle customization exists. From upscale specialized tuners such as Brabus, AC Schnitzer, Kamei and Irmscher who can charge upwards of $200,000 for a full vehicle customization to the smaller multibrand accessorization shops, German motorists have a wide array of options with which to accessorize their VWs, Opels and BMWs and the other cars that make up their 44 million passenger vehicle market. Interest in customization appears to be strong despite numerous regulations and testing requirements imposed by the German government and added costs imposed by local insurance companies.