About this product:

The SEMA Jeep Wrangler Report provides an overview of the specialty-equipment market for TJ and JK Wranglers. The report includes data collected on how consumers modify their Jeeps: what parts they buy, how they shop, and how specialty-equipment business can connect with them to help sell their products.

The report includes:

• Information on what parts and accessories consumers have purchased
• Which retail channels consumers use to purchase Wrangler modifications
• Where consumers turn for information and ideas about new parts and accessories
• How consumers use their modified Jeeps, both on-road and off-road
• Recommendations for the industry