SEMA News: 2012 SEMA Consumer Segmentation Report

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Know Your Customers to Build Your Business

The 136-page 2012 SEMA Consumer Segmentation Report—available free of charge to SEMA members—provides insights and sales opportunities among six prominent categories of automotive specialty-equipment purchasers. Ranging from a core group of enthusiasts to the least-savvy consumers of aftermarket parts, these segments and the opportunities they present are fully explored in the report. The 136-page 2012 SEMA Consumer Segmentation Report—available free of charge to SEMA members—provides insights and sales opportunities among six prominent categories of automotive specialty-equipment purchasers. Ranging from a core group of enthusiasts to the least-savvy consumers of aftermarket parts, these segments and the opportunities they present are fully explored in the report. 

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