Matchmaking, SEMA Style
About this product:
SEMA led a fact-finding and buying mission to the Middle East, where Abu Dhabi was the venue for a one-on-one matchmaking event held April 17–20. Through a series of private meetings and networking events, participating U.S. manufacturers gathered with pre-vetted local importers and retailers in the United Arab Emirates (UAE) and from throughout the region for the SEMA Middle East Market Development Conference. An intimate, hotel-based, one-on-one setting allowed manufacturers and buyers the opportunity to get to know one another over several full days and included receptions and events at the Yas Marina Circuit, which is the venue for the Abu Dhabi Grand Prix.