Marketing 101: Winning Project-Vehicle Builds
About this product:
Every year, more than 1,500 vehicles are displayed at the SEMA Show. Many of them are customized in the months leading up to the Show, and each represents a collaboration between manufacturers that provide parts and support and the owner/design team that brings the vehicle to the Show.
The question is, what goes into a successful project build, and how is it possible to generate a tangible payoff for each participant?