Making the Most of Facebook’s Design Change
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About this product:
While Facebook’s new look has left many businesses in a scramble,
migrating to the new, mandatory change need not be accompanied by
gnashing of teeth. Armed with insights from web marketing experts,
companies will be able to cruise through the upgrade—and perhaps dust a
competitor or two—unfazed.
In the most fundamental terms, the Great Facebook Migration of 2012
represents a move by the digital hangout to standardize the look and
feel of every Business Page on its network. Essentially, Facebook wants
every business on its site to be able to express what’s happening with
its brand right now—as well as the heritage behind that brand—all on a
single page.
