Getting the Most Out of the SEMA Show

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Exhibiting at the SEMA Show for the first time needn’t be overwhelming. With a little research and preplanning, any manufacturer—regardless of size or experience—can create an effective, sales-producing strategy and leave the Show with orders in hand and leads to pursue.

When the SEMA Show convenes at the Las Vegas Convention Center November 1–4, 2011, a new area devoted to First-Time and Featured Exhibitors will be housed on the east side of the South Hall’s upper level, and a full 80% of the hundreds of booths in that area will represent first-time exhibitors. The following list of 15 tips is intended to help those first-timers optimize their planning and increase their chances for the most successful SEMA Show possible. And they are also excellent reminders for veterans of SEMA Shows past.

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