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Despite intense competition from social media heavyweights, such as Facebook and Twitter, e-mail remains a formidable marketing stalwart, according to a new study released in May by Market Tools. The researchers found that e-mail use was actually up among 45% of the 1,268 professionals and students over 18 who were interviewed for the study. And only a few—4%—said that their use of e-mail had decreased over the 12-month period included in the study.
“We see evidence every day that e-mail is still a key means of communication,” said Takeshi Numoto, a vice president at Microsoft, which commissioned the Market Tools report.