Email Marketing 301
About this product:
Thursday, December 08, 2011; Presented by: Grant Johnson, ClickMail Marketing, Inc.
You've got the basics of email marketing dialed in, but how can you take this important marketing and sales tool to the next level? How do you effectively integrate it with your other digital tools? Join the SEMA Education Institute (SEI) and presenter Grant Johnson, ClickMail Marketing, for Email Marketing 301. This session will present advanced email tactics and strategies including:
- Leveraging dynamic content for greater relevance
- Integration with web sites, CRM and web analytics tools
- Multi-channel integration
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