Google Series: Understanding Your Customers

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Thursday, September 1, 2011; Presented by: Linda Boudiab, Google

Gone are the days of developing a marketing message and hoping it will engage your customers. In this digital age, you can measure interest and fine tune your strategy quickly to make sure you are hitting your target. Join the SEMA Education Institute (SEI) and Google staffer Linda Boudiab, on Thursday, September 1, at 10:00 a.m. (Pacific), as we learn about Google Insights for Search and Global Market Finder. These two tools can help you understand when and how your users find information about you on Google. We'll talk about ways you can understand regional and global interest in your particular segment of the automotive aftermarket. We'll also show you how to monitor online trends----to keep you informed of web interest for your business or products.

As a valuable leader on Google's Account Acceleration Program (AAP) team Linda Boudiab helps Automotive advertisers develop digital marketing strategies across platforms to connect with consumers. In her previous role as Analysis Manager for the Automotive & Entertainment Verticals, Linda developed data insights including query trends, search benchmarks and growth opportunities across both industries. 

Download this webinar to explore best practices for using Google Insights for Search and Global Market Finder.

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