Power Tools for Business Users
About this product:
Business users who are already comfortable with Twitter are in luck: There are currently hundreds of analytics and time-saving tools available that will enable you to quickly sort through the noise, retrieve the insights you want and generate the reach you’re looking for with minimal effort.
“Twitter can be a virtual goldmine of information for brands,” said Hollis Thomases, author of Twitter Marketing: An Hour A Day. “To help you monitor conversations and parse through data, Twitter and other third parties provide tools that let you search on particular keywords and receive alerts when someone mentions you. The results can help you understand how people use Twitter and how you tweet in relationship to those tweets—which helps you define and create a Twitter strategy.”