Accessories Influence New-Car Sales
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A new study commissioned by SEMA indicates that aftermarket products influence about a million new-vehicle sales each year. The automotive marketing research and consultancy firm AutoPacific collected and analyzed consumer data to quantify the effect that accessorization has on the sale of new vehicles. The resulting report, “Influence of Accessories on New-Vehicle Sales,” details the findings.
The study looked at the persuasive effects created by accessory products, including which ones are likely to create the greatest influence.