Email Marketing 201
About this product:
Thursday, July 21, 2011; Presented by: Michael Kelly, ClickMail Marketing
Year after year, email continues to be a powerful marketing and sales
tool with a high return on investment. You’ve mastered the fundamentals
but now you want to take your email campaigns up another notch---and
fully leverage this important medium.
Join Michael Kelly, ClickMail Marketing, as he discusses more advanced email techniques. Michael brings more than 20 years experience in the telecommunications and messaging industries and is one of the founders of ClickMail. During this session Michael will discuss:
• Life-cycle and drip-marketing email strategies
• Integrating email with social media
• White lists, black lists and other considerations
• Email for mobile phones
• Smart strategies for A/B split testing
Download formats in this product: Windows Media Video (WMV), Microsoft Powerpoint Presentation on Adobe Acrobat (PDF), MP3.