Email Marketing 101

About this product:

Thursday, June 9, 2011; Presented by: Michael Kelly, ClickMail Marketing

Email gives you the opportunity to reach a large, targeted group of customers and prospects at a relatively low cost. It delivers the highest ROI of all direct marketing channels. When done right, email can be an extremely effective marketing tool. When done wrong, it can be detrimental to your company and brand.

Join Michael Kellly as he discusses email best practices. Michael brings more than 20 years experience in the telecommunications and messaging industries and is one of the founders of ClickMail.

During this session Michael will discuss:

  • Developing your email goals and strategy
  • Tips on how to increase response rates and click-through-rates
  • Email design and functionality
  • How to reduce unsubscribe requests
  • Measuring email campaign performance

Attendees will also receive a complimentary copy of "The Email Marketing Cheat Sheet," a useful reference guide for future campaigns.

Download formats in this product: Windows Media Video (WMV), MPEG-2 Audio Layer III (MP3), Microsoft Powerpoint Presentation on Adobe Acrobat (PDF).

SEMA Members may get this content for free!

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