Industry Trends: Light Truck Research Overview

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Thursday, May 26, 2011; Presented by: Gavin Knapp, SEMA,

Powered by LTAASEMA is about to unveil a new research study that provides an updated look at the market for pickup trucks and accessories. If you manufacture, distribute, sell and/or install products for the light truck segment, you don’t want to miss this opportunity to learn more about current and upcoming truck trends.

This study provides insight into how full-size and mid-size pickup owners accessorize their trucks. Join Gavin Knapp, Senior Manger of SEMA’s Market Research Department, on as he highlights results from this recent study.


  • The top pickup truck accessories
  • How pickup owners shop for accessories
  • Accessories wanted on their next truck
  • Pickup truck sales trends

Download formats in this product: Windows Media Video (WMV), Microsoft Powerpoint Presentation on Adobe Acrobat (PDF).

SEMA Members may get this content for free!

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