Accessory Sales Opportunities

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Recently SEMA News caught up with National Automobile Dealers Association (NADA) Chairman Ed Tonkin. Tonkin, a multifranchise dealer in Portland, Oregon, discussed the opportunities specialty-equipment sales represent for dealerships as well as the SEMA Dealer Day taking place at this year’s SEMA Show.

SEMA News: We are seeing an increased level of interest from new-car dealerships looking to get involved in selling specialty-equipment accessories. What role do you see accessory sales playing for dealerships going forward?

Ed Tonkin: Sales of specialty-equipment accessories represent a $27-billion-a-year market, and it’s growing.

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