Accessory Sales Opportunities
About this product:
Recently SEMA News caught up with National Automobile Dealers Association (NADA) Chairman Ed Tonkin. Tonkin, a multifranchise dealer in Portland, Oregon, discussed the opportunities specialty-equipment sales represent for dealerships as well as the SEMA Dealer Day taking place at this year’s SEMA Show.
SEMA News: We are seeing an increased level of interest from
new-car dealerships looking to get involved in selling
specialty-equipment accessories. What role do you see accessory sales
playing for dealerships going forward?
Ed Tonkin: Sales of specialty-equipment accessories represent a $27-billion-a-year market, and it’s growing.