SEMA Privacy Notice

We want you to enjoy the Specialty Equipment Market Association
information resource for the world wide web. But before you begin to
explore our site, take a moment to look over the following items:

Agreement Between User and SEMA.

This web site is offered to the User based upon the condition that
the User accepts, without modification, the terms, conditions, and
notices contained throughout this web site which shall be collectively
referred to as "the Agreement."

Access to and use of the information, products and services
available through this site (collectively, the "Services") are subject
to the following terms and conditions. By using the Services, you, the
User, are agreeing to these terms and conditions. Please direct any
legal questions to:

Specialty Equipment Market Association
Office of General Counsel
P.O. Box 4910
Diamond Bar, Calif. 91765

Unless expressly provided herein, the Services are licensed to you,
the User, for your online viewing only. No further reproduction or
distribution of the Services is permitted.

Disclaimer, Representations and Limitations:

Materials contained on this web site are intended to be used for
informational purposes only. Statements of fact and opinions expressed
throughout this web site are those of the authors, and SEMA assumes no
responsibility for them. Such statements of fact or opinions expressed
are not intended, nor should they be construed as a solicitation of or
suggestions by SEMA for any agreed-upon course of conduct or concerted
action of any kind. The information and services published on this web
site may include inaccuracies or typographical errors. Changes are
periodically made to the information on this web site. SEMA reserves
the right to make improvements and/or changes to the content of this
web site at any time, with or without notice. SEMA makes no
representations about the suitability of the information and services
contained on this web site for any purpose. SEMA makes no, and
expressly disclaims, any representations or warranties, express or
implied, regarding this web site, including, without limitation, the
accuracy, completeness or reliability of text, graphics or links. All
information and services contained in this web site are provided "as
is" without warranty of any kind, and no advice or information
published by SEMA, its agents or representatives shall create any
warranty.

SEMA cannot control and cannot edit content provided by a third
party prior to transmission on this web site, nor can SEMA ensure
prompt removal of inappropriate or unlawful content after transmission.
Third party postings are not reviewed for truth or accuracy and do not
represent the opinions, beliefs, or statements of SEMA.

In no event shall SEMA, its agents or representatives be held liable
for any direct, indirect, punitive, incidental, special or
consequential damages, including attorney's fees, lost profits, or lost
revenues, arising from or in any way connected with the use of this web
site or with the delay or inability to use this web site, or otherwise
arising out of the use of this web site, whether based on contract,
tort, strict liability or otherwise, even if SEMA and/or its agents or
representatives have been advised of the possibility of damages.
Portions of the above limitation may not be applicable to Users
residing in states or jurisdictions which do not allow the exclusion or
limitation of liability for consequential or incidental damages.

Use of Electronic Communications:

User agrees that any electronic communications sent by User to this
web site shall be on an unrestricted and non-confidential basis. SEMA
shall have the right to reproduce, publish, or otherwise use such
communications for any purpose, without restriction, including the
developing and/or marketing of services.

Disclosure Regarding the Collection and Tracking of User Specific Information:

The goal at SEMA is to provide the User with the information and
services that are most relevant. To achieve this goal, SEMA needs to
collect information to understand what differentiates the User from
each of the millions of other unique Users. SEMA collects this
information in two ways.

First, the User may provide SEMA with certain information
voluntarily when registering for certain services (for instance,
Personal Guide, Chat, E-mail, and contests/promotions).

Second, SEMA may track the User's visit to SEMA Online by giving
him/her a "cookie" when the User enters. Cookies are pieces of
information that web sites transfer to the User's computer's hard drive
for record-keeping purposes. Cookies make websurfing easier by saving
the User's passwords and preferences for the User, so that the User
won't have to re-enter them the next time he/she visits. They also help
web sites track User trends and patterns. The use of cookies is now an
industry standard, and the User will find them used on most major web
sites. Most browsers are initially set up to accept cookies. If the
User prefers, he/she can reset his/her browser either to notify the
User when they've received a cookie, or to refuse to accept cookies.
The User should understand that areas of certain sites will not
function properly if Users set their browsers to not accept cookies.

All of the information SEMA collects, both what the User tells us
and what SEMA collects through the use of cookies, is "aggregated" --
meaning that the information from many Users is grouped together in a
way that does not disclose the personal information of any particular
User. SEMA may use this aggregated information to evaluate what
products and services are successful and which ones aren't, and in
order to evaluate what new services SEMA should make available on our
web site. SEMA will use reasonable best efforts not to disclose any
information about any individual User except to comply with applicable
law or valid legal process. However, SEMA reserves the right to use any
and all information sent to it for any purposes, including but not
limited to those purposes specifically set out within this Agreement.

Any modifications to this policy will be posted in this space. SEMA
welcomes any questions or comments a User might have; please direct
them to webmaster@sema.org . A User's experience is extremely important and SEMA respects your rights.

Special Disclaimer Relating to SEMA Message Board, Job Fair/Classifieds and Chat Rooms

SEMA has created the SEMA Message Boards, Job Fair/Classifieds, and
Chat Rooms as services to our Users. These services contain information
provided by, and links to third parties who are independent from SEMA.
SEMA cannot control and cannot edit information provided by these third
parties prior to transmission on the SEMA Message Boards, Job Fair/
Classifieds, and Chat Rooms, nor can SEMA ensure prompt removal of
inappropriate or unlawful content after transmission. The information
contained on the SEMA Message Boards, Job Fair/Classifieds, and Chat
Rooms are not reviewed for truth or accuracy and do not represent the
opinions, beliefs, or statements of SEMA. Therefore, as a condition of
using the SEMA Message Boards, Job Fair/ Classifieds, and Chat Rooms,
in addition to all other disclaimers, representations, limitations, and
indemnifications contained throughout this website, the User expressly
represents that User understands and agrees to the following:

SEMA makes no representations about the suitability of the
information contained on the SEMA Message Boards, Job Fair/Classifieds,
and Chat Rooms for any purpose. SEMA makes no, and expressly disclaims,
any representations or warranties, express or implied, regarding the
SEMA Message Boards, Job Fair/ Classifieds, and Chat Rooms, including,
without limitation, the accuracy, completeness or reliability of text,
graphics or links. All information and services contained on the SEMA
Message Boards, Job Fair/ Classifieds, and Chat Rooms are provided "as
is" without warranty of any kind, and no advice or information
published by SEMA, its agents or representatives shall create any
warranty.

In no event shall SEMA, its agents or representatives be held liable
for any direct, indirect, punitive, incidental, special or
consequential damages, including attorney's fees, lost profits, or lost
revenues, arising from or in any way connected with the use of the SEMA
Message Boards, Job Fair/Classifieds, and Chat Rooms, or with the delay
or inability to use the SEMA Message Boards, Job Fair/ Classifieds, and
Chat Rooms, whether based on contract, tort, strict liability or
otherwise, even if SEMA and/or its agents or representatives have been
advised of the possibility of damages. Portions of the above limitation
may not be applicable to Users residing in states or jurisdictions
which do not allow the exclusion or limitation of liability for
consequential or incidental damages.

Links to Internet Web Sites Maintained and Operated by Third Parties:

This web site contains links to Internet web sites maintained and
operated by third parties. Neither SEMA, nor its agents, nor its
representatives operate or control in any way any information,
products, or services contained on such third party web sites. Links to
Internet web sites maintained and operated by third parties are
included solely for the benefit of Users, and do not constitute any
endorsement by SEMA, its agents or representatives. Users expressly
assume any and all responsibility related to their use of links to
Internet web sites maintained and operated by third parties.

Indemnification of SEMA by User:

As a condition of using this web site, User agrees to indemnify and
hold harmless SEMA, its officers, directors, employees and agents, and
their respective successors and assigns, from and against any cause of
action, loss, liability, damage, cost or expense of any nature
whatsoever, whether accrued, absolute, contingent or otherwise,
including, without limitation, attorney's fees and costs (whether or
not suit is brought), arising out of claims resulting from User's use
of this web site, including, without limitation any claims alleging
facts that if true would constitute a breach by User of the terms and
conditions of this Agreement.

Copyright, Trademark and Service-mark Notices:

All contents of this web site are: Copyright 2008, Specialty
Equipment Market Association, Inc., 1575 S. Valley Vista Drive, Diamond
Bar, Calif. 91765. All rights reserved.

This web site is for the User's personal use only. User may not
modify, copy, distribute, display, reproduce, publish, transmit,
license, create derivative works from, transfer or sell any information
or services obtained from this web site. However, Users may download
copyrighted material for their individual and noncommercial use only.

Specialty Equipment Market Association, SEMA and other names of SEMA
services are trademarks and/or service marks owned by the Specialty
Equipment Market Association, and may not be used without the prior
written consent of SEMA. Other service or product names referred to
throughout this web site may be the trademarks, or service marks of
their respective owners.

Modification of Terms and Conditions of This Agreement:

SEMA reserves the right to modify this Agreement at any time by
revising the terms and conditions herein. It is the sole responsibility
of Users to regularly review such terms and conditions. Continued use
of this web site following any such changes shall constitute User's
acceptance of such changes.

Governing Law

Unless expressly stated to the contrary elsewhere within this
Agreement, all legal issues arising from or related to the use of the
Services shall be construed in accordance with, and all questions with
respect thereto shall be determined by, the laws of the state of
California applicable to contracts entered into and wholly to be
performed within said state.

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