William (Bill) Miller brings over 20 years of industry experience as a hands-on leader in facility operations, marketing and special event promotions to SEMA. In his role as Senior Vice President of Operations, Miller is responsible for strategic planning and overseeing day-to-day business initiatives for five departments within the association. These include Events & Communications; Membership & Marketing; Market Research; Information Technology; and OE Relations.
Miller is a motorsports veteran and long-standing employee at Penske Motorsports and International Speedway Corp.(ISC). He served as president of the California Speedway in Fontana, California.
As Senior Director of Consumer Marketing for International Speedway Corp., he worked to build and strengthen the relationship between ISC’s 13 properties and the consumer fan base through strategic planning, research and promotions. Miller also served as president of Nazareth Speedway in Pennsylvania, and held the position of director of marketing at both the California Speedway and Michigan International Speedway. In 2004, Miller was named one of Southern California's 25 Most Influential Executives in Sports by the Los Angeles Business Journal.
Miller holds a bachelor’s degree in Marketing from Ohio University.