As part of a comprehensive communications plan, SEMA partners with various media outlets on a regular basis. One organization that has maintained a strong, positive relationship with SEMA is Advanstar Communications Inc. The organization produces a number of communications tools that have reported on important messages for the industry.
Reading Advanstar Communications’ publications, visiting its website and subscribing to its electronic newsletters is a great strategy for staying up-to-date and in the know about the programs and services that SEMA offers. Readers learn about important educational opportunities and relevant research. The following are examples of how Advanstar’s resources have effectively informed the industry about important news and announcements.
You’ll receive notices about important and breaking news right in your e-mailbox. A recent issue served as an important reminder about an upcoming webinar, while another issue shared news of new developments announced for the SEMA Show.
With trade publications focusing on news for businesses in the automotive industry, Advanstar includes articles relevant to SEMA members. Whether they are details about affordable health care for small businesses nationwide or opportunities for innovators developing products related to the green movement, the focus is on communicating information important to the industry.
Advanstar produces a number of magazines for the automotive industry. One that is of particular interest to SEMA-member companies is Aftermarket Business. The monthly magazine regularly includes news and updates about SEMA’s programs and highlights areas of opportunities for the industry. For example, the November 2008 issue previewed the SEMA Show, providing readers with an idea of what to expect at the Show and how to maximize their return on investment.