Title: Capture, Manage & Nurture Leads to Win More Customers
Presenter: Kirsten Knipp, Hubspot
Date: SEMA Business Technology Symposium, July 27, 2011
It is invaluable when a potential customer initiates contact with your company. But how do you attract them? And once you have them, what is the process to convert them efficiently and effectively? This session will discuss how to attract highly qualified customers, nurture them along in the sales process and work toward converting them to a loyal customer.
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